Vision Statement

A vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. These will include its purpose, values and direction. 

Understanding Vision Statement

The point is to give clarity and direction to a company or organization. It also exists a mission statement which tells us what the organization is up to at the moment, but a vision statement creates a picture to know which direction is taking for the future. 

How to build it:

How to Use Vision Statements as a Leader

As a leader, your role is super important because you'll guide and motivate the team. You will help everyone understand what needs to be done and how to do it. Leaders set a good example and make sure everyone is working together towards the same goals. Here's how you can use this tool:

1. Be Clear: Keep it simple. Regularly share your organization's vision statement with your team using simple language. This is to make sure that everyone understands where you're directing and why.

2. Inspire and Motivate: Use the vision statement to motivate your team, making them feel like they're an essential part in order to achieve it. When they believe in it, they'll put their heart into it!

3. Set Goals: Set strategic goals for your team. Every step should bring you closer to achieving the “grand vision”.

4. Lead by Example: Actions speak louder than words. Show your dedication to the vision by making your actions align with the values and goals settled. Lead and they will follow!

5. Periodic Review: Re-check the vision statement to make sure this still resonates with the needs. Is okay if they change or evolve, don’t overthink about it. Remain it relevant and inspiring!

How can leaders maintain a relevant vision statement?

Leadership is about making sure your vision stays relevant even though things change. Here are some ways to keep your vision statement updated and in line with what your organization needs:


By expressing clear, inspiring visions and sharing them with your team, you, as a leader, will be able to keep everyone moving in the right direction while being motivated to do so. Normally we are taught to stick with what works and has always worked but don't be afraid to recheck and update these visions over time; This helps keep them useful and give them more life, so that organizations can be flexible and strong even if circumstances change, and I assure you they will. In the end, using vision statements well helps leaders lead their teams toward a future filled with meaning, teamwork, and achievement.